Why I Wrote This I'm getting the same question from nearly every client right now: "What should I be doing?" And it's not just business owners...
When Nobody Knows What to Do
read more
The Blog
Articles & Observations
Writing on business, ownership, and the things nobody says out loud. No schedule. Only when there’s something worth saying.
When Nobody Knows What to Do – Part 11
A Note for Wage Earners — You're in Business Too! This idea will be new to many people, so let me explain it plainly. If you earn a wage, you run a...
When Nobody Knows What to Do – Part 10
The Brydon Take — What Have You Got to Lose? "Do not pray for an easy life, pray for the strength to endure a difficult one." — Bruce Lee If you're...
When Nobody Knows What to Do – Part 9
Don't Wait for the Government "We cannot solve our problems with the same thinking we used when we created them." — Albert Einstein “I'll say this...
When Nobody Knows What to Do – Part 8
Where to Put Your Resources During a Transition I'm not a financial adviser. I can't tell you where to invest your money. But I can share what the...
When nobody knows what to do – Part 7
Disrupted Markets You can't control fuel prices, interest rates, government policy, or what's happening in Iran. You can't control the pace of AI...
When nobody knows what to do – Part 6
The Compass Map "Beware of looking for goals: look for a way of life. Decide how you want to live and then see what you can do to make a living...
When Nobody Knows What to Do – Part 5
What Saved Businesses in Every Disruption? "It is not the most intellectual of the species that survives; it is not the strongest that survives; but...
4: What Killed Businesses in Every Disruption
"Even if you're on the right track, you'll get run over if you just sit there." — Will Rogers The research identified consistent patterns in who...
Part 3: What Happened Last Time
(and the Time Before That, and the Time Before That) "It's not what you don't know that kills you, it's what you know for sure that ain't true." —...
Part 2: There Is No Going Back
I need to say this clearly because a lot of people — good, smart, hardworking people — are still operating on the assumption that things will "get...
Part 1: What’s Actually Happening
"You have catastrophes in the natural world — hurricanes, floods, and earthquakes. There are no catastrophes in the economic world. Every economic...