Free Guide
What Are You Getting Yourself Into?
The honest guide to small business — before you start, or while you’re wondering why the one you started isn’t working the way you expected.
I don’t help you have a better business, life or world.
I remove what’s stopping you from building them.
Most business advice starts with how to succeed. This book starts with what you’re actually walking into.
Not to scare you. To prepare you. Because the owners who survive aren’t the ones with the best plans — they’re the ones who knew what was coming and chose to walk in anyway.
Nobody tells you the truth about small business before you start. This book does.
It won’t motivate you. It won’t give you a 7-step system. It will tell you what nobody told you — and for many readers, that’s the moment the real conversation begins.
What’s inside
- What small business actually looks like from the inside — not the Instagram version
- The financial realities nobody mentions until it’s too late
- Why most business advice makes things worse, not better
- What “success” actually costs in time, relationships, health, and money
- How to know if you’re cut out for this — without the hype or the fear
- The questions you should be asking before you spend a dollar
Short. Direct. Written by someone who started a business during the 2008 Global Financial Crisis and is still standing. Every page is something I wish someone had told me.
Who this is for
Read this if you’re…
Thinking about starting a business. Curious but not sure. Trapped in a job and wondering if there’s another way. Early-stage and already feeling like something’s off. Running a business but never got the honest brief.
Skip this if you want…
Motivation. A step-by-step business plan template. Someone to tell you it’s all going to be great. Reassurance. This book isn’t reassuring — it’s honest. The reassurance comes after, when you realise you walked in with your eyes open.
What comes after this book
“What Are You Getting Yourself Into?” is the starting point — the honest brief. If it resonates, there’s more:
Teach A Man To Business — 33 doctrines on business, identity, and building a world that works. The deeper book for owners who want the operating system, not just the warning label.
Articles & Observations — ongoing writing on business, ownership, and the things nobody says out loud. No schedule. Only when there’s something worth saying.
Better Business Way — if you read both books, recognise yourself, and want to work directly with Brydon on what’s actually stopping you — that’s where this leads. But only when you’re ready. No pitch. No pressure.
Get the truth before you start
Or get the truth about why you’re stuck.
Already read it and want to talk?
Lets get started.