The origin switch
In 2021 the mask slipped. I stopped waiting for institutions to act like adults and accepted a simple truth: no one is coming to save us [Batman origin story]. If we want better health, education, business, or government outcomes, we’ll have to build them ourselves—quietly, competently, and together.
My lane is small business. So I’m using my craft as an accountant-operator to publish what helps owners build workable alternatives: more relevance, more value, more profit, less nonsense.
The direction (my thesis)
I’m not here to commentate. I’m here to design conditions where problems become irrelevant and to give you moves you can actually use. If I publish it, it’s because I’ve tested it in reality—cashflow, margin, time, and stress—not because it sounds clever or rides the news cycle. I don’t do chit-chat or placating. Sovereignty applies to both of us: I’ll own my words; you’ll own your feelings. We can disagree like adults and keep building.
The promise (hold me to it)
Every piece will:
- Tie directly to relevance, value, or profit—or it won’t ship.
- Give you one concrete move you can test this week.
- Show the numbers-to-decisions path in plain language.
- Prefer solution creation over problem whack-a-mole.
- Stay respectful and direct. No enabling old BS.
The filters I build with
- Bamboo suits: you have to give to get [Bamboo suits]
- Snowboarding through trees: you go where you look. Aim at spaces you want—cash, time, optionality—not the obstacles. [Snowboarding Through Trees]
- Solution creation > problem solving: we design systems so the issue loses oxygen. [Solution Creation vs Problem Solving]
- Better Business Pathway: sequence matters; skip a stage and it drags you back. [Pathway Overview]
- Protective publishing: I won’t dump the full playbooks in public. I’ll show enough for you to act—and enough to judge whether I’m worth following deeper.
How to use this work
- Read fast, act small, measure.
- If a tactic saves you time, lifts margin, or reduces risk—keep it. If not, bin it.
- Start a conversation: bring data, push back, or add a better angle. I write to create better conversations, not applause.
Who this is for (and not)
- For: owners who’d rather build than whinge; people who respect nuance and want results.
- Not for: content grazers, outrage hobbyists, or anyone wanting emotional babysitting.
If you want simple answers that feel good, the internet is full of them.
If you want to build something that works—welcome.