What Are You Getting Yourself Into?
The brutally honest guide every future business owner in New Zealand needs to read — before they quit their day job.
Starting your own business sounds exciting, right?
Freedom. Flexibility. Being your own boss.
That’s the dream.
But the reality? Most people have no idea what they’re really signing up for.
In New Zealand, thousands of small businesses launch every year — and almost
the same number disappear.
It’s not because people are lazy or unlucky.
It’s because they start without understanding what they’re actually building.
That’s why I wrote this book.
To stop good people from building bad businesses — and to help the smart ones design something that actually works.
Download Your Free Copy
What Are You Getting Yourself Into?
A wake-up lens for anyone thinking of starting, fixing, or rethinking their small business.
Get instant access to the free eBook and learn what most business owners only figure out the hard way.
Inside You’ll Discover
- Why most small businesses fail — and how to make sure yours doesn’t.
Real NZ data, plain language, and zero sugar-coating. - How to build your business with intention — not imitation.
Because copying what everyone else is doing is the fastest way to fail. - The difference between “self-employed” and “business owner.”
(Hint: one buys freedom; the other trades it for stress.) - The 5 brutal truths about business you’ll wish someone told you sooner.
- How to design a business that works for your life — not the other way around.
Who This Book Is For
- Anyone thinking about starting their own business
- New business owners feeling overwhelmed or underpaid
- Experienced owners who want to rebuild smarter
- People who’ve realised that “freedom” doesn’t mean “24/7 stress”
If you’ve ever thought, “There’s got to be a better way to do this,” — you’re right.
This book shows you how.
READY SET GO!
Starting a business isn’t just a career move.
It’s a declaration.
You’re saying, I’m ready to trade certainty for possibility.But are you truly ready for the reality of that?
After decades advising businesses across every industry, I’ve learned one thing: most don’t fail because of bad ideas — they fail because of bad design.
I’m here to help you fix that.
Why You Should Download It Today
Because most small business owners don’t fail from lack of effort — they fail from lack of clarity.
And clarity is what this book delivers.
- It’ll save you years of trial and error.
- It’ll stop you from making expensive mistakes.
- And it might just reignite the reason you started this in the first place.
You don’t need to read every word — just the ones that challenge your current version of “success.”